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Cada reserva por OTA es dinero que dejas en la mesa. Tu hotel necesita un motor de reservas directo.
Los huéspedes están dispuestos a reservar directo si tu sitio web les da confianza información clara y proceso simple.
El problema de depender de OTAs
Booking Expedia y otras OTAs cobran comisiones entre 15% y 25% por cada reserva. Si tu hotel depende exclusivamente de estas plataformas estás regalando márgenes que podrían ir directamente a tu rentabilidad o reinvertirse en mejorar la experiencia de tus huéspedes.
La estrategia de reservas directas
Los hoteles más rentables maximizan reservas directas a través de su propio sitio web. Esto requiere un sitio profesional que genere confianza muestre tu propiedad de forma atractiva y facilite el proceso de reserva sin fricciones.
Tu sitio web como herramienta de ventas
Un sitio web efectivo para hoteles no es un folleto digital: es tu vendedor más eficiente trabajando 24/7. Debe persuadir informar y facilitar la conversión sin intervención humana.
Componentes clave de un sitio web hotelero exitoso
El diseño web para hoteles requiere equilibrio entre inspiración visual información detallada y funcionalidad de reservas. Cada elemento debe guiar al visitante hacia la conversión.
Motor de reservas integrado
Un motor de reservas propio que muestre disponibilidad real precios dinámicos tipos de habitaciones y extras disponibles. El proceso debe ser tan simple o más que en las OTAs desde la búsqueda hasta la confirmación.
Galería visual inmersiva
Fotografía y video profesional de habitaciones espacios comunes servicios y alrededores. Los viajeros deciden con los ojos: tu sitio debe mostrar tu propiedad en su mejor versión.
Información completa de servicios
WiFi desayuno estacionamiento pileta gimnasio transfer: cada servicio debe estar claramente comunicado. La falta de información genera incertidumbre y abandono.
Reseñas y testimonios
Los viajeros confían en la experiencia de otros huéspedes. Integra reseñas de Google TripAdvisor u otras plataformas directamente en tu sitio para generar confianza social.
Promociones y ofertas exclusivas
Ofrece beneficios por reservar directo: mejor precio upgrade de habitación late checkout welcome drink. Incentiva a los huéspedes a saltear las OTAs.
¿Necesitás un sitio web que realmente funcione?
Convertimos tu web en una herramienta de ventas, no solo en una vidriera online.
SEO para hoteles: captura demanda cuando buscan
Los viajeros comienzan su búsqueda en Google: hotel en Mendoza centro alojamiento cerca del aeropuerto dónde alojarse en Luján de Cuyo. Tu sitio debe aparecer en esas búsquedas para capturar demanda calificada.
Optimizamos tu sitio para búsquedas locales creamos contenido que responde preguntas frecuentes de viajeros y trabajamos en tu autoridad digital para mejorar posiciones orgánicas.
Integraciones que facilitan la gestión
Tu sitio web puede integrarse con channel managers para sincronizar disponibilidad con OTAs automáticamente evitando overbooking. También conectamos con sistemas de gestión hotelera (PMS) para unificar operaciones.
¿Tu hotel está regalando márgenes en comisiones? Un sitio web con motor de reservas propio es la inversión más rentable que puedes hacer. Conversemos sobre tu proyecto.
Recupera el control de tus reservas
Cada punto porcentual que reduces en comisiones de OTAs impacta directamente en tu rentabilidad. Un sitio web con motor de reservas propio no es gasto es la inversión más rentable que tu hotel puede hacer.
En Brekor desarrollamos soluciones web para hoteles que maximizan reservas directas y reducen dependencia de OTAs. Agendemos una reunión para analizar tu caso específico.
diseno-web-profesionales-independientes-mendoza
