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Cuánto cuesta una página web en Argentina depende del proyecto, no de la suerte: acá están los rangos reales.
En Brekor cotizamos landings, sitios institucionales y e-commerce todos los días. Y "cuánto cuesta" es la pregunta que más se repite, antes incluso de que alguien se siente a escribir. Nada de vueltas. Acá van los rangos reales por tipo de proyecto, los factores que mueven el precio para arriba o para abajo, y cómo elegir entre a medida, WordPress o plantilla sin pagar de más ni de menos.
¿Cuánto cuesta una página web en Argentina?
En Argentina, una página web cuesta entre USD 800 y más de USD 10.000, según el tipo de proyecto: una landing simple arranca en la parte baja del rango, mientras que un e-commerce con reservas o carrito empuja el número hacia arriba.
Ese rango no es una estimación genérica: es el que Brekor cotiza hoy para sus propios proyectos, con más de 120 sitios entregados en 10+ años de trabajo con pymes y profesionales independientes de Mendoza y del resto del país. Números reales, no de folleto. La mayoría de los sitios institucionales caen en el tercio medio de ese rango; los extremos —una landing chica o un e-commerce con integraciones de pago y stock— son los que más se alejan del promedio.
No importa si buscás este número desde una bodega, un estudio contable o una clínica. Ese rango de arriba aplica a cualquier pyme o profesional independiente en Argentina. Ahí decide el proyecto puntual. Si además de un sitio nuevo buscás mejorar tu posición en Google, eso es un servicio separado —ver SEO en Mendoza y Argentina— y no está incluido en los rangos de desarrollo de abajo.
Precio por tipo de proyecto
El precio se ordena en tres franjas claras: una landing de una sola página arranca en USD 800, un sitio institucional completo empieza en USD 1.500, y un e-commerce o sistema de reservas parte de USD 2.500 y puede superar los USD 10.000 según las integraciones.
Tipo de proyecto | Rango de precio (USD) | Qué incluye típicamente |
|---|---|---|
Landing page | 800 – 1.500 | Una sola página, formulario de contacto, diseño a medida |
Sitio institucional | 1.500 – 3.000 | Varias páginas, blog, mapas, formularios, más contenido a redactar |
E-commerce / reservas | 2.500 – 10.000+ | Carrito o motor de reservas, pasarela de pago, gestión de stock o disponibilidad |
Estos son los rangos reales. Los cotiza Brekor hoy, para sus propios proyectos en Argentina. Dentro de cada franja, el número final depende de la cantidad de páginas, el idioma, y si el diseño es 100% a medida o parte de una plantilla adaptada. Un e-commerce chico con pocas categorías se acerca a la base de USD 2.500; sumar múltiples medios de pago, más de un idioma o un panel de administración a medida es lo que empuja el número hacia los USD 10.000 o más.
¿Qué factores hacen que el precio suba o baje?
El precio depende de cinco factores que se combinan entre sí: diseño a medida vs. plantilla, si suma e-commerce o reservas, cuántas integraciones lleva, la cantidad de páginas e idiomas, y si el SEO técnico viene incluido desde el inicio o se cotiza aparte.
Diseño a medida vs. plantilla
Una plantilla resuelve rápido. No diferencia. Varios negocios del mismo rubro terminan con la misma estructura y los mismos bloques, con apenas otro logo arriba. Un diseño a medida cuesta más —y para nosotros vale la pena, porque cada sección se piensa para tu negocio puntual, no se recicla de una librería genérica.
E-commerce, reservas e integraciones
Sumar carrito, motor de reservas, WhatsApp, agenda online o un agente de IA para atención al cliente mueve el número hacia arriba. Pero también le saca trabajo manual a quien hoy atiende el teléfono o el WhatsApp a mano.
Cantidad de páginas e idiomas
Un sitio de 3 páginas cuesta menos que uno de 12. La razón es simple. Más contenido para redactar, diseñar y revisar. Sumar un segundo idioma —algo común en bodegas y hoteles que reciben turismo internacional— duplica buena parte de ese trabajo de contenido, aunque no duplica el diseño de base.
SEO técnico incluido o aparte
Este punto no es un detalle menor. En Brekor, el SEO técnico de base (velocidad, estructura, indexabilidad) viene incluido en el diseño; el SEO de contenido y posicionamiento mensual es un servicio aparte, desde USD 500 por mes.
¿Necesitás un sitio web que realmente funcione?
Convertimos tu web en una herramienta de ventas, no solo en una vidriera online.
¿Conviene un sitio a medida, WordPress o una plantilla?
Una plantilla es la opción más rápida pero menos diferenciada, WordPress da flexibilidad a costa de mantenimiento constante, y un desarrollo a medida prioriza performance, seguridad y una estructura pensada 100% para tu negocio.
Una plantilla (sin código de por medio, tipo constructor visual) suele ser la más económica de las tres. Sirve para arrancar rápido con presupuesto ajustado. Ahí aparece el problema: decenas de negocios del mismo rubro terminan pareciendo el mismo sitio, con otro logo y otros colores nada más.
Brekor entró en este debate desde los dos lados. En más de 10 años entregó proyectos tanto en WordPress como en desarrollo a medida (hoy, sobre Framer). La diferencia no se nota tanto el primer día de lanzamiento. Se nota con los años: WordPress necesita actualizaciones constantes de núcleo, plugins y tema, mientras que un sitio a medida no carga esa superficie de mantenimiento de la misma forma. Ver la comparación completa en WordPress o desarrollo a medida: ¿cuál te conviene?
¿Cuánto tarda en hacerse una página web?
Un sitio institucional a medida suele tardar entre 4 y 8 semanas según la complejidad; sumar e-commerce, reservas o varios interesados aprobando contenido estira el plazo.
El dato más concreto que Brekor ya publica es el de clínicas odontológicas: un consultorio unipersonal se resuelve en 4-7 semanas. Una clínica con varios profesionales, en cambio, suma una semana más (8 semanas), por la cantidad de agendas y contenido a validar. Ese mismo patrón aplica a cualquier rubro. Más gente, más ida y vuelta. En la práctica, los retrasos casi nunca vienen del desarrollo en sí — vienen de cuánto tarda el cliente en aprobar el diseño o enviar el contenido final.
¿Cuánto cuesta una landing page simple?
Una landing de una sola página con formulario de contacto arranca en USD 800, en la parte baja del rango de Brekor para proyectos en Argentina. De ahí, sube según el diseño a medida y las animaciones que sumes. Es el punto de entrada más accesible para quien recién necesita presencia online.
¿El precio incluye el dominio y el hosting?
Depende de la agencia. En Brekor se cotiza aparte y se explica antes de firmar, sin letra chica. Así sabés exactamente qué corresponde al desarrollo del sitio y qué es un servicio de terceros como el dominio o el hosting.
¿Por qué un sitio institucional cuesta más que una landing?
Tiene más páginas, más contenido para redactar, y suele integrar formularios, mapas y blog. Ese trabajo extra de estructura y contenido es lo que lleva el precio de USD 1.500-3.000, frente a los USD 800-1.500 de una landing simple. Y ese contenido extra también suele necesitar su propio SEO on-page.
¿Se puede pagar en cuotas?
Sí, es habitual dividir el pago en un anticipo y una entrega final. Se conversa según el proyecto. Esto te permite arrancar sin comprometer el total por adelantado ni depender de un solo pago grande.
¿El mantenimiento mensual es obligatorio?
No, pero se recomienda para seguridad, backups y cambios de contenido. Un sitio sin mantenimiento sigue funcionando, pero pierde la ventaja de tener copias de seguridad y ajustes rápidos cuando el negocio los necesita. Muchos clientes lo suman recién después de ver el sitio funcionando algunos meses.
¿Cuánto cuesta un e-commerce con reservas o carrito?
Es el rango más alto (desde USD 2.500, sin techo definido) porque suma integraciones de pago, stock y checkout. Cuanto más automatizada esté la venta o la reserva, menos trabajo manual le queda a quien hoy atiende el WhatsApp o el teléfono.
Ya tenés los números reales. Entre USD 800 y más de USD 10.000 según el tipo de proyecto, sin sorpresas a mitad de camino. Son los mismos rangos que cotizamos en más de 120 proyectos entregados en 10+ años, no una tabla genérica de blog. La web es la herramienta — lo que importa es que después te traiga clientes, y por eso el posicionamiento en Google o alguna automatización se cotizan en la misma conversación, no como un capítulo aparte. Ahora el paso que sigue es cotizar el tuyo puntual, con tu cantidad de páginas, tus integraciones y tus tiempos — sin comprometerte a nada hasta tener ese número en la mano. Escribinos por WhatsApp o completá el formulario de cotización, sin cargo.
